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Marketing in Healthcare & Life Sciences

Price

€390.00

This half-day in-person training provides participants with a strong foundation in healthcare and life sciences marketing. You will gain actionable skills and strategies specifically tailored for the highly regulated, trust-based, and complex healthcare environment.
 

Whether you are a CEO or founder learning how to effectively position, pitch and convince investors, a MedTech startup launching a new digital health solution, a product & brand manager aiming to refine market segmentation and brand messaging, a healthcare administrator willing to enhance this service visibility and patient acquisition, a Medical Affairs & Scientific Communication Professional looking to collaborate efficiently with the marketing team, or a Sales, Business Development & commercial person to develop a more customer-centric approach; this training is for you.

Quantity

Program

  • What is Healthcare Marketing? Why is it Unique?

  • Healthcare & Life Sciences Industry Landscape and Regulatory Framework

  • Targeting & Segmentation Strategies

  • Strategic Marketing Foundations

  • Digital Marketing in Healthcare

  • Real-World Case Studies

Practical Details

  • Date: 10 October 2025

  • Time: 1:00 PM – 5:00 PM

  • Duration: Half-day (4 hours)

  • Format: In-person

  • Trainer: Rim Homsy 

  • Room: TBC

  • Language: English (oral and written)

  • Price: €390 excl. VAT

  • Evaluation: Yes (including a needs-assessment questionnaire for further training opportunities)

Who Should attend ?

This training is open to a wide audience : 

  • CEOs, Founders, and Entrepreneurs in MedTech, BioTech, Pharma, Diagnostics, or Digital Health

  • Marketing Managers, Coordinators, and Trainees in life sciences organizations

  • Business Development, Sales, and Commercial teams

  • Scientific and Medical Affairs professionals

  • Healthcare system decision-makers (hospitals, public health bodies)

  • Health insurance representatives and payers

  • Employees of pharmaceutical, biotech, or medtech companies

  • Scientific, business, or healthcare professionals transitioning into marketing

  • Healthcare consultants, students, and any curious individuals eager to explore healthcare marketing

Expert

Rim Homsy 

With over 20 years of experience across the healthcare ecosystem — from global giant pharmaceutical leaders to innovative Medtech startups — Rim brings unparalleled expertise to healthcare marketing. Holding dual Master's degrees in Business Administration (HEC Liège) and Pharmacy, along with a Certified Digital Marketing Professional diploma, she seamlessly blends scientific rigor with strategic business acumen.Throughout her career, Rim has developed, led and executed high-impact marketing strategies, business development missions, and healthcare innovation projects across Europe and the Middle East. She has collaborated with leading hospitals, worked closely with giant multinational pharmaceutical companies, while also advising growing startups and healthcare innovators. Her leadership roles at PwC and GSK, coupled with her success in driving digital health initiatives within Medtech startups, have sharpened her expertise to build marketing strategies that connect innovation to real-world patient needs and market demands.An expert in pharmaceutical sales & marketing, product launches, digital health, and healthcare project management, Rim has also coached healthcare professionals to master these disciplines while advancing patient engagement strategies. This training is real strategies, real stories, and real skills from someone who's worked at the frontlines of healthcare transformation, lived and shaped the evolution of the sector.Join this training to learn how to market smarter and wiser in today's rapidly evolving healthcare environment.

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